Advocacy & Education
“We believe in the importance of buying and serving seafood that comes from abundant populations which are under sound management. All fish on our menu are caught or farmed in a way that is not harmful to the ocean environment or to other ocean creatures. We are strong supporters of local fishing communities and take responsibility for our role in preserving a lasting and diverse supply of seafood.”
The word sustainable is threatened and destined to be diluted to meaningless rhetoric if big business has its way in very much the same way organic has become a sound rather than a mentality. I have a tendency to poke my finger in the eye of mass industry mentality for several reasons, and now is the time to go after the Non-Targeted Edible Wild Biomass in order to create a better balance in our oceans. The seafood we consume daily is very narrow. We target a minority of edible species and therefore place an unfair pressure upon their existence, causing dangerous futures of these exploited few. There are millions of seafood sources in the world, and U.S. consumers are comfortable choosing from only five main types of fish because that’s what they know and what restaurants offer them. Very narrow-minded, I say, when there are millions available. Many consumers are confused and intimidated by seafood, yet realize the need to consume more seafood for their health.
Ladies and gentlemen, because of this over consumption of the main five categories of fish (yes, these are broad categories), here is the list of delicious ocean treats we can expect to be extinct by 2048 unless some serious changes are made.
The No. 1 selling finfish in the world.
Canned or fresh, the meat of the aquatic world, no question.
The reason that the Americas were established (see the book titled Cod).
A broad category and completely confused.
The blanket name that all else is swept under, around and through.